Allen Draper, M.A.

CEO & Founder

Allen Draper, M.A.

CEO & Founder

What Bronze Marketing Means to You and its Clients
In one word, what strongly connects Bronze Marketing to its clients is “client empowerment.” Meaning that, we created such an environment or product (if you like) that supports this goal. Aside from devising a plan for a client’s ideal vision, client empowerment is more than that. It means that our clients freely and easily speak their minds.

Why? Our planning team is expecting, and, better yet, ready to accept and implement feedback, given that this is our sole endeavor: our intent and purpose. In other words, there is no “pressure” to rush through one facet to get to another. Whereas, on the contrary, with a “one facet shop,” or a shop unwilling to entirely separate the oversight of these endeavors (planning and creative), said shop or organization is “encouraged” to readily start creative.

Why? The “creative group” generally sees a significant increase on their “return on time” in doing creative over that of planning work. In short, creative work is where the clients’ dollars are largely (if not entirely) realized.

Marketing Background 
Allen’s marketing tenure began in 1995 working as an advertising partner for 3 years to then continue thereafter for the next 10 ten years as a high-level marketing planner. Around 2008, Allen conceived and led two web ventures: the second was a “pivot” from the first. During this time, Allen, in addition, instructed Emerson College’s core IMC graduate course, aptly named: Introduction to Integrated Marketing Communication. Also, having graduated from this same graduate program.

However, it was when working both at the client and agency-side, these diverse experiences proved to be instrumental in gaining a deeper appreciation for the differences in these “groups” marketing vantage points. Yet, it wasn’t until teaching as an Adjunct Teacher, coupled with this deeper appreciation that his true passion “resurfaced”: Marketing Planning.

Allen missed getting “nose-deep” in marketing research and then tailoring objectives and strategies, accordingly. Hence, Bronze Marketing took root, but not just to provide a “broader and deeper” space that specifically revolved around marketing planning, but also, to provide a means to empower its clients. Empower, in the sense, that clients could envision and equally so anticipate outcomes from the marketing and advertising arenas that, ultimately, could actualize a “bold and grand” destination. In contrast to, seeking and achieving outcomes not previously thought of as truly feasible. Why? Strictly planning shops are generally unaffordable or not easily found nearby, or, working with a “semi-vetted” / non-inspiring plan is the only option.

Sum up what planning means to you, and to your clients
Lacking enough planning means to justify any type of creative endeavor is never justifiable, nor truly rousing, for that matter. Allen, instead, sums-up marketing planning this way: Persevering Inspiration equals Achieving Actions.

Bottom line Advice
Focus intently on one facet of marketing at a time. Translation: Feel encouraged to speak your mind, and not the opposite of being led to believe that you may be “slowing-down” progress, if you were to do so.