Our client, Transform Together, focuses on improving or transforming oneself: a disciplined program to improve one’s physical health, mental health or character. However to what end or to which degree is largely a personal choice. 

Our client’s inspiring vision was to demarcate their transformational mode from all the other’s that suggest the same results. Ultimately, Transformation Together wants to attract and retain students that are most receptive to their mode of teachings.

To decide the business direction for our client, and, then, naturally, the necessary brand image to effectively differentiate our client we divided the “self-improvement” market into four sectors: Coaching, Motivational Speaker, Spiritual, and New Age. In researching these four categories, as listed above, there is a short-list of words that seem to resonate within the individual categories personal goodness, self-perception, self-worth, achievement and success. While all somewhat similar in meaning, given the right context, the exact motivations for revering these words differs per group. Thus, the connection among these groups is not what they “revere” within their categories, nor their motivations or how they will ultimately benefit. Rather, the connection is their desire and yearning to explore. Reality is in control, inexorable – one needs to simply explore it.

An explorer is someone who wants to lead, not be led as these other categories seek to do. Yet, these categories’ explorative processes are more about “controlling,” result in short-term fixes, and/or require constant learning and commitments. Transform Together only provides the environment and “safety net,” not ascribed behaviors, and teaches one how to find the direct route to “the path.” Transform Together is, in turn, a guide for the explorer who wants “more” from their current reality or existence (social, business, personal etc.).

This environment is one of an explorer and a guide, an environment where the guide simply keeps you “safe” and “pushing forward” – because “universal truth” is limitless and infinite. This universal truth empowers the explorer so that they are self-reliant, because they already had the necessary characteristics, but simply needed someone to guide them to the path to the source.