Client: Sunrise Bridge
(San Francisco, CA)
Inspiring Vision
Currently, so many people are required to pay out of pocket or turn to charitable AIDS organizations to secure their basic human right to good health. Sunrise Bridge (actual name once we completed Brand Identity) wants to capitalize on creating healing centers that can improve these services both in terms of costs and by bringing together complementary skill-sets from Medical Doctors and HIV Specialists, Nutritional experts, Exercise trainers, coaching & other medical practitioners of all types.
Sunrise Bridge is set-up to assist HIV and cancer patients, and the aging as it by improving health through the combined principles of Eastern and Western medical techniques and technology. “It’s no longer considered fringe,” Sternberg says. “Medical students are being taught to think in an integrated way about the patient, and ultimately, that will improve the management of illness at all levels.” More so, in North America, to the potential detriment of the indigent patient, health insurance does not include what one could construe as holistic practices, which can broadly be described as a practice that takes into account not only physical symptoms, but also psychological, social and spiritual aspects of health and illness.
Brave Your Standard
The typical patient naturally expects a treatment center would provide them with the right services at the right time, but naturally this is not the widely accepted viewpoint from those “paying for the services” (insurers) and the practitioners, in some cases. More so, one does not find a “holistic patient manager,” as would be found at Sunrise Bridge, one who is independent of holistic modalities and who’s sole purpose is to guide the patient through the process of getting healthier. At Sunrise Bridge, the patient manager works with the patient to create a road map and answers their questions and concerns throughout the process.
Living with HIV and AIDS, cancer and becoming older can make one feel uncertain about their future. Creating the most effective “treatment roadmap,” given the disease’s adaptive abilities and overall complexities, requires continual and frequent monitoring and updating, which becomes challenging at best. Creating an ideal environment and opportunities to plan and follow a “treatment roadmap” for providing prevention and treatment for the AIDS/HIV community, and other communities such as cancer, breast cancer and the aging, seems to be the next best logical step, not only in regards to more people living longer and productive lives with current treatments, but given that holistic medicines are a promising new addition to western medicines and seem to be more widely accepted among the western populous.
Understanding all the issues and how to synchronize effective methods from the multitude of drugs and supplements with their respective intents, holistic practitioners and empowering its patients with their personal health guide, and preventing the further spread of disease can use some guidance on behalf of those in need, especially so when coupled with western medicines.
Sunrise Bridge can be a stand-out beacon, a superior solution, of hope and healing amidst those living with HIV and AIDS, cancer and the aging amidst the deluge of information, methods and access issues that continually require sorting through to effectively deal with the prevention and treatment of HIV and AIDS, cancer and aging.
Advance
Sunrise Bridge will be dedicated to the concept of improving health through the combined principles of Eastern and Western medical techniques and technology, and customer-centricity will be demonstrated by developing “treatment roadmaps,” making available free “healing” services, and patient managers that are available to dedicate their time and attention to empowering their patients and improving their health.
Sunrise Bridge offers a team-like approach and atmosphere for those suffering from HIV or AIDS, the effects of age and/or cancer that are running out-of-options or have become indifferent to the available options. Like all successful teams, they are driven by the hope or promise of “winning” (or healing, in this case). A team comes together with the hopes of “winning,” Sunrise Bridge promises this hope of winning/healing and beckons those that are suffering regardless of circumstances to enter their doors, to join their team, for healing and hope. In the midst, of the health care system’s indifference and/or available options and a patient’s struggle to cope, Sunrise Village is the “winning team” and society’s ethical call-to-action. Our Brand Identity:
Teams build Hope. Hope builds Healing
Sunrise Village encourages one to aspire beyond just today but rather to the future beyond tomorrow.
We used this platform, our completed Brand Identity, for future creative, and developed a creative strategy, and a series of objective and strategies for the various target territories. Sunrise Bridge after trying for some time was unable to secure “enough space or the ‘right’ space” for its mission, which meant having to delay its launch indefinitely.