David J. Bradley, MBA

Digital Marketing Planner

Background
David Bradley is CEO of BBG, a digital marketing firm, best-selling author, speaker and consultant. He has also contributed to dozens of books and publications related to digital marketing.

David’s expertise is in the development of a digital strategy at the executive level. This means creating an actionable plan that incorporates the right set of elements to best reach, nurture and convert your digital consumers.

Sum up what planning means to you, and to your clients
In reality, consistently getting high value customers is not as hard as you think. The secret is to match the right message with the right people at the right time — something that many find extremely difficult to do. But, with the right planning process, businesses can thrive with a smart, strategic and systematic approach.

Bottom line Advice
The data doesn’t lie. Always invest in learning through data, rather than relying on intuition and assumptions alone, an all too common practice. This will provide exponential results and cost-savings in the long-term.