Digital Marketing Strategic and Tactical Planner
What Bronze Marketing Means to You and its Clients
I met Allen Draper as one of our attendees (a regular) at our weekly shows regarding “all things” online. Eventually, we met outside of the show – “virtually,” that is – and I felt his customer-first approach to marketing seamlessly meshed with my company’s values at Sage Rock.
Here at SageRock, we go out-of-our-way to put the client first, whether it’s our “pay what you want” programs, our online weekly seminars where we answer questions throughout the show. In essence, we want everything to be “for the client,” if you will: Making the show as interactive, and “immediate” as possible. These are two words that I felt Allen was tackling with Bronze Marketing: immediate and interactive.
Bronze Marketing solely concentrates on planning to give the client the freedom to “not hold back” for fear of jeopardizing the execution process, immediate and interactive – if you will. The company’s vision is to “fix a problem” that seems rampant in the advertising world, when clients feel less than empowered: being led, corralled even, from strategy to tactics – not necessarily being fully “aligned” with the proposed strategy. So while the agencies continue to make money, the clients are caught between continuing, or stopping things and starting over – neither, as you can imagine, leave the client with ideal choices.
With all above being said, I am glad to be connected with Bronze Marketing, and to be working under the same pretenses as I currently do so with my clients at SageRock.
Marketing Background
While Sage Lewis is the CEO of SageRock, he is busy leveraging his talents beyond the walls of his company. He also is a Professional-in-Residence at the University of Findlay, Cleveland State University Social Media and SEO instructor, ClickZ Expert Columnist, Microsoft Advertising Community Guest Blogger and President of SageRock Digital Marketing.
-Sage speaks nationally with Search Engine Strategies and other prominent Web marketing organizations.
-Sage is also “The Web Marketing Video Guy” with over 600 Web marketing videos published.
-Sage writes as an expert for com in the Search Engine Marketing section of the site.
His social media training and speaking include places such as:
– The Social Media In-depth trainer at Search Engine Strategies conferences nationwide.
– Cuyahoga Community College as a regular instructor.
– National Speakers Association
– American Chamber of Commerce
– Duck Brand Duct Tape
– Development Dimensions International
– Monsanto
– COSE Small Business Conference
– eMarketing Techniques Conferences
Sum up what planning means to you, and to your clients
Planning for me simply means “thinking” before “acting,” to do otherwise, can mean a big waste of time. It’s like going to the beach without a bathing suit.
With that being said, I feel as an unbiased planner, meaning, I have no incentive to rush you through the process to “start making money,” I believe that as “this person” (an unbiased planner) that I am being a “force of light and good.” Which means, helping you, truly helping you. In turn, I am fulfilling my purpose in life; whereas, my actions (supported by my credentials, of course, given this is business) and together with you: We are changing the world. This is my sole intent in working with you.
Our working relation goes from one where stakeholders are getting ready or are, at least, aware of possibly being betrayed to that of feeling loved. I know this is business, but, feeling loved in working relations when “set-up and acted upon” correctly is more than possible and realistic. I get love all the time from my clients and viewers.
Bottom Line Advice
We all have something we can do to push our life’s purpose further ahead. Even the smallest act towards that goal is great.